Is hearing it through the grapevine more important than performance?
Research shows 66% of private banks consider brand the key factor distinguishing successful fundraising, often ranking higher than performance. What does this mean for the long tail of managers with decent track records but lacking the resources to establish global recognition among advisors and fund selectors? What does this mean for new entrants? Does it play into the hands of consolidators? What role does local presence and language capability play in different European markets? What part will white-labelling play?
